FTC N-3B Jacket

 FTC 3B Front

Haight Street in San Francisco has few good shops. There is the superlative Amoeba Music which is a great place to find rare tunes and tee-shirts, but unless you want to buy weed and numerous accoutrements with which to smoke it, seemingly little else.

FTC Store Front

So it was with a smile on my face, I stepped into FTC. Located at 1632 Haight Street, FTC is a skateboard shop that has existed for over 20 years and has contributed significantly to both the local and world skateboard scene. Having championed street skating and street style in the early 1990s, FTC sponsored riders were a main stay in the photo spreads of Thrasher and Transworld when I was growing up, and finding the store by accident was a bit of a thrill.

Small, clean and well laid out in a split level style, the store didn’t feel like the skate shops I grew up frequenting at all. More like an upscale boutique. The staff were helpful but laid back, and didn’t bother me while I tried on a number of jackets or make me feel like I needed to buy something or get out.

I was in the market for a warm winter coat, as I was due to fly to New York within a few hours, and pulled out an N-3B jacket from the racks. These come in both black and khaki and contain heaps of pockets (about 10), a quilted lining and alterable cuffs. The fluffy part of the hood is attached with studs and easily removable.

FTC 3B Open

FTC 3B Hood

N3B Blk Vs Green

The staff claimed that they are made in Japan, but despite the label appearing to be written in Japanese, I believe they are actually manufactured in China.

FTC 3B Label

After toying with the idea of buying the black one, I eventually plumbed for the green as I have too many black jackets and felt it was reminiscent of NAS’ in the ‘Ain’t Hard To Tell’ video.

nas (2) nas2

They had a number of other cool jackets as well such as this hardcore spin on the MA1 flight jacket.


(FTC x Alpha Industries MA-1 – Picture obviously stolen from the web)

And this slick looking law enforcement inspired number below…

FTC Hood

(FTC Hooded Team Jacket– Picture obviously stolen from the web)

Combined with a black beanie I bought in the same store, I stayed toasty throughout my time in New York in February, so the jacket definitely keeps you warm and the array of pockets proved really useful. Check out the store if in the area or the websites if you ain’t.

FTC N-3B Jacket2

FTC N-3B Jacket5

 (Above two pictures obviously stolen from web)

Store / Company website: http://ftcsf.com/

Jacket for Sale: http://global.rakuten.com/en/store/ones-gp/item/ftc_n3b_jkt/

Written and posted by Horatio Cornblower. Copyright 2015. All rights reserved.

Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the author and The Eastern Terraces with appropriate and specific direction to the original content.



StickerI first came across FUCT in the pages of Thrasher around 1993. Their advertisements stood out amongst all the others by being far more subversive and dare I say, cooler than all the other wanna be radical labels that paid for space within the magazine. They were bold, post modern and announced their presence without really saying who they were or indeed, giving many clues as to what they did. Hooked on their anti-advertising, I discovered one of the first and without doubt the best ‘street wear’ clothing label ever devised. FUCT.

Fuct 1993 Thrasher AdFUCT 1995 Ad

Thrasher Ad 1996FUCT Ad

Advertisements from early 1990s Thrasher (Pictures stolen from the Web)

Founded in Los Angeles by Erik Brunetti in 1991, the label co-opted pop culture icons like the poster for Jaws, the gangsters from Goodfellas and faces of Kiss and used them Jamie Reid style on their tee-shirts, hoodies and caps. The well worn Ford styled ‘FUCK’ from many a 1960s counter cultural tee-shirt was recycled into their logo whilst the apes from 1968’s ‘Planet of the Apes’, found themselves holding crack pipes and peering out from the underside of decks.

Fuct 1994 Ape AdFuct Ford Logo

Growing up in pre-internet Australia, their oeuvre was both exceedingly hard to get and ridiculously expensive if ever found. No one would recognise it if worn, except for other skaters and wearing it while skating, it would usually get messed up. It did have a nice shock value though and sporting it and watching people smirk or snarl when they read the logo or saw the pictures was part of the fun, and eventually I managed to afford and get my hands on a few items, including this well-loved hooded top as seen below. [In case you wonder why I still have it, I am planning on giving it to my grand children].

1993 Era Hooded Top SMALLFuct 1994 DetailSMALL

It was painful to see Bathing Ape later co-opt and essentially steal Brunetti’s ideas and found an entire label based around one set of designs, but I digress…

Fuct 1994 Ape AdFUCT ApeThrasher Ad

Fuct 1994 Top SMALLBathing Ape 2002 SMALL

As the reason I am writing this is to show some love for the recently released Fuct hardcover book. Truthfully it was released a while back, but time is a cruel mistress… Nonetheless, it is a cornucopia of great pictures and wild ideas laid bare, and it sketches the story of FUCT while supplying plenty of pictures of ideas, sketches and design processes.

Cover SMALLBook Cover Stamped SMALL

Cover sleeve and embossed hard cover…

Graffitti Book SMALLGives way to Brunetti’s beginnings as a writer…

Book FUCT Logo SMALLCreating prototype logos…Book FUCT 1993 Ad SMALLIncludes the original acetate copy of the advertisement shown above whch was one of the first FUCT ads I ever saw…

Book Goodfellas SMALLBook Ape Sketch SMALL

Shows iterations of the aforementioned Goodfellas and Ape designs…

Book Ape Deck SMALLBook Lemmy SMALLAs well as this bad-ass Lemmy promotional poster…

Book Bad Brains SMALLApparently HR from Bad Brains lived in Fuct’s warehouse for a while…

Book Larry Clark SMALLAnd Larry Clark was a fan and collected their tee-shirts…


Over time Brunetti’s tastes evolved towards a sympathy with the late 1960s and early 1970s counterculture and the designs take on unique elements of those times, including the use of Sharon Tate’s and Anita Pallenberg’s faces in advertising material, a series of designs based around Vietnam (such as grunt’s helmets a’la the cover of Michael Herr’s Dispatches and patches worn by special forces), Easy Rider magazine style artwork, Playboy and Gilbert Shelton cartoons. Of particular note, is the fact that Brunetti managed to successfully trademark the Symbionese Liberation Army’s seven headed serpent logo. Presumably no wished to claim credit for it, or if they did, they were dead or in jail.

Patty Hearst with Machine GunFuct SLA Tee

However, it is this kind of idea that makes FUCT who they are, and in a world filled with sell-outs that cash-out at every available opportunity, I am grateful that they still exist and are still seditious over 20 years on from the label’s inception. Check it out if time and inclination permits…

Written and posted by Horatio Cornblower. Copyright 2014. All rights reserved.

You can find the book at http://www.amazon.com/FUCT-Erik-Brunetti/dp/0847839664

Fuct’s website is http://www.fuct.com


Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the author and The Eastern Terraces with appropriate and specific direction to the original content.