MONO Magazine

Mono Logo

Written and published in Japan, Mono is a pop culture document par excellence. Evidently aimed at men, it focuses on a variety of subjects, although predominantly features food, vehicles, fashion and technology with a slight emphasis – least in the issues I have seen – towards military history and its accoutrements.

Watch CoverUSA Cover

Articles have included the history of Japanese technology between the 1970s and 1990s, World War II bomber jacket designs, hand luggage and camping gear reviews and history of smugglers cars, whilst recurring features include convenience store food reviews and watch and shoe release updates.

Hand Luggage

Luggage Reviews.  Photo by author.

Combini Comparisons_4 Combini Comparisons_3 Combini Comparisons_2 Combini Comparisons_1

Convenience Store Food Reviews.  Photo by author.

Bikes

Motorcycle Reviews.  Photo by author.

Smugglers Cars

Analysis of bootlegger smuggling.  Photo by author.

Their authors tend to analyse the less covered segments of these common areas too. For example, in their USA Issue, they travel to the Mexico / USA border and speak with border patrol guards and check out dive bars in Juarez. When they look at shoes, it’s what’s on the feet of tech nerds or the best 1980s jogging shoe. If it’s watches, they ignore the Swiss and instead turn their attention 1970s Tokyo time pieces or Timex and low grade military watches.

USA Article USA Border2

USA Issue.  Photo by author.

Nerd Sneakers

Tech Company CEO Footwear Analysis.  Photo by author.

80s Sneakers

1980s – 1990s Jogging Shoe Analysis.  Photo by author.

70s Japanese Watches

Japanese Watches of the 1970s.  Photo by author.

Sadly, as my Japanese is poor, the virtue or lack thereof of the writing is impossible to analyse, but it is incredibly photo heavy and its attention to detail is on par with a variety of Japanese periodicals which seem to focus on the minutiae of their topics with an autism like focus.

Jeep Timex  WWII Bomber Jackets

Various Articles.  Photos by author.

Through their own shop, advertised in the back pages, they also sell many items such as authentic Vietnam issued Zippos, C-rations, military styled patches, pens, watches and various other items.

Vietnam Zippos Military Patches

Example Items Available Through Their Mail Order Shop.  Photo by author.

Freely available in many bookstores and libraries in Japan, it’s worth picking up and always entertaining.

 

Written and posted by Horatio Cornblower. Copyright 2016. All rights reserved.

Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to the author and The Eastern Terraces with appropriate and specific direction to the original content.

 

LINKS: http://www.monomagazine.com/

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